Job Description
Job Description ABOUT KENDO Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
- "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
- Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
- Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
- Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
- Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, KVD Beauty, Lip Lab.
The salary range for this position is $50.00 - $55.00 per hour based upon a San Francisco location.
POSITION SUMMARY The Temp - Manager, Paid Search & Google Ads will manage all paid search campaigns and strategies. This role will be responsible for all aspects of performance and growth marketing across the Kendo brands, focused on scalable revenue-driving and customer growth strategies through direct response marketing channels. This role will report into the Director, Performance Marketing and Analytics.
RESPONSIBILITIES - Manage budgets and tactics from new customer acquisition to retention via Google search, Bing, Google Shopping, PMAX, YouTube, etc. to further scale the business and increase profit for brand .com.
- Manage channel calendar of activations/roadmap to ensure coverage & support for key events, launches, campaigns, etc. and ensure proper project planning to execute against all initiatives in a timely manner.
- Analyze KPIs (including ROAS, CPA, LTV, etc.) on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals.
- Consistent review of channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement.
- Directly manage agency and partner relationships to execute all strategies and campaigns.
- Execute and manage key strategic projects & initiatives as outlined in the channel roadmap.
- Partner with Director, marketing teams, and agency to develop & align on media plans for relevant campaigns.
REQUIREMENTS - 5+ years of related digital marketing experience with expertise in SEM & Google advertising at industry-leading brands/companies/agencies - eCommerce, retail, and/or DTC preferred.
- Strong working knowledge of marketing and analytics tools and technology (Google Analytics, Google Ads, tag management platforms, etc.)
- Extensive experience leading and managing agency and vendor relationships. Experience also with internal channel execution preferred.
- Able to balance both creative and analytical thinking while being customer-focused and brand-obsessed.
- Strong data analysis and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports.
- Experience managing across multiple brands at once a plus.
- Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
- Ability to adapt to a dynamic, fast-paced environment.
- BA/BS in a technical field from a leading university.
Job Tags
Hourly pay, Permanent employment, Temporary work,