Social Content
• Follow and interact with viral sports pages, and sports influencers.
• Spend a lot of time on the TikTok FYP page, commenting on good videos.
• Pitch video ideas that are universally funny, whether or not they are trends.
• Create the content ideas you pitch.
• Copywriting in the DMs, comments, skits, etc.
• Act as a talent scout for unique creators who can produce solid content for Vita Coco.
• Set the bar for what it means to produce meaningful, hilarious, and entertaining social content.
Analytics
• Be a tracking wizard, spotting when Vita Coco is mentioned in videos on social media.
• Keep track of TikTok and Instagram performance metrics.
• Analyze successful strategies of other brands (yes, we know Duolingo is killing it right now) and explain why they work.
At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $22.00-$24.00 an hour. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
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