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Job Summary:
Salem Health is a Top Workplace in Oregon, known for fostering a supportive culture where contributions truly matter. They are seeking a Marketing & Communications Manager to lead a team in delivering marketing strategies that align with the organization’s mission and objectives, while overseeing projects for diverse service lines and ensuring brand excellence.
Responsibilities:
• Develop and oversee comprehensive marketing and communication plans that align with organizational goals and brand strategy.
• Incorporate digital, print, advertising, PR, direct marketing, and social media into cohesive campaigns.
• Provide direct leadership to eight professionals, ensuring work aligns with priorities and is completed on time and within budget.
• Mentor, coach, and support career growth.
• Partner with service line leaders to understand their goals and translate them into effective marketing strategies.
• Build and maintain strong working relationships with internal and external stakeholders.
• Track the effectiveness of marketing campaigns, using data to make informed recommendations.
• Adjust strategies and tactics to ensure the highest ROI.
• Maintain consistency across all messaging and creative assets.
• Uphold Salem Health’s brand promise and visual identity guidelines.
• Monitor competitive activity and marketing trends.
• Serve as a Public Information Officer (PIO) for incident command on rotation.
Qualifications:
Required:
• Bachelor's degree with preference given to degrees in marketing, public relations, communications, and advertising.
• Five years of experience in marketing or public relations, with healthcare-related experience preferred.
• Two years of people management experience.
Company:
Salem Health is a regional health system that offers top medical services and technology to people. Founded in 1896, the company is headquartered in Salem, Oregon, USA, with a team of 5001-10000 employees. The company is currently Late Stage.