Marketing Automation / Growth Automation Specialist Job at WebGuruz Technologies Pvt Ltd, India

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  • WebGuruz Technologies Pvt Ltd
  • India

Job Description

  1. Implement and manage marketing automation workflows across multiple platforms.
  2. Design and execute email marketing campaigns, lead nurturing programs, and drip campaigns .
  3. Manage CRM systems (HubSpot, Salesforce, Marketo, Pardot) and integrate with other marketing tools.
  4. Set up and optimize lead scoring, segmentation, and targeting strategies .
  5. Analyze marketing campaign performance and provide actionable insights to improve ROI.
  6. Collaborate with sales and marketing teams to align automation strategies with business objectives .
  7. Conduct A/B testing, conversion rate optimization (CRO), and customer journey mapping .
  8. Monitor industry trends and implement best practices for marketing automation and growth hacking .
  9. Create dashboards and reports to track KPIs and campaign performance.

Job Tags

Permanent employment, Full time,

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