Job Description

Summary:

The Scaled Business Marketing (SBM) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow, through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their businesses leveraging our solutions. The Marketing Audiences team sits within the Growth Marketing Delivery group (under SBM). We help realize the vision and strategy of marketers by designing and building audiences and measuring performance of marketing campaigns and initiatives. Besides marketing execution, we also partner closely with Business Marketing to identify areas of opportunity for marketing. We are searching for a Marketing Analyst who will enable the execution of marketing campaigns to deliver leads, and self-service recommendations to advertisers. This includes responsibility for marketing campaigns, analytics, execution (from target audience identification, opportunity sizing, audience creation, performance readouts and debugging), running experiments, and delivering actionable campaign insights.

Required Skills:

Marketing Analyst Responsibilities:

1. Design, analysis, and interpretation of projects from data requirement gathering to data processing, modeling, and recommendations

2. Audience identification, and opportunity sizing for all channel marketing campaigns

3. Build and maintain marketing signals and channel marketing triggers (logic which identifies when we send a particular email to a particular customer)

4. Perform campaign performance analysis and create readouts (such as marketing metric performance, and the campaign's success)

5. Debug, triage, and identify the right team to resolve the issues

6. Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues utilizing technology

Minimum Qualifications:

Minimum Qualifications:

7. 6+ years of experience in an analytics role, business strategy, marketing, finance, engineering, or equivalent

8. Experience leveraging data to deliver business value and present data-driven insights to business audiences

9. Experience analyzing large, multi-dimensional data sets and synthesizing insights into actionable solutions using advanced SQL skills

10. Experience building cross functional relationships across a variety of functions to launch projects that drive business value

11. Result-oriented self-starter with experience initiating and driving projects

12. Communication and collaboration skills to engage with multiple technical and non-technical stakeholders and different teams to deliver solutions efficiently

13. Data-driven mindset, with degree in quantitative discipline like Math, Statistics, Economics, Computer Science, Physics, Engineering, Operations Research or equivalent

Preferred Qualifications:

Preferred Qualifications:

14. Experience with Business marketing landscape and/or online marketing and advertising

15. Experience working with or in support of diverse communities

16. Experience with data analysis and statistical modeling using the R or Python ecosystems, with packages such as pandas, statsmodels, scikit-learn, tidyverse (dplyr, ggplot2, etc.)

17. Experience shipping code into production and creating testable modular code

Public Compensation:

$124,000/year to $176,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Job Tags

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