Qualifications & Experience:

• 5+ years in D2C, e-commerce , or digital marketing roles, must be within the skincare, beauty, or luxury consumer sectors.
• Strong proficiency in website CMS platforms (particularly Shopify), Amazon Marketplace, Google Analytics, and CRM tools ; basic understanding of HTML/CSS is a plus.
• Exceptional organizational, analytical, and communication abilities. A self-starter with a proactive mindset.
• Education: Bachelor’s degree in marketing, business, or a related field.

• Oversee day-to-day operations of the D2C and Amazon website, ensuring seamless functionality, optimal performance, and a premium customer experience.
• Collaborate with agencies to implement website enhancements, troubleshoot issues, and manage integrations
• Regularly analyse website performance metrics to identify areas for improvement.
• Work closely with the marketing team to align website content and campaigns with broader brand objectives.
• Manage the marketing and trade calendars, ensuring the coordination and execution of all campaigns, promotions, and product launches.
• Manage and execute product launches, promotions, and seasonal campaigns directly on the site.
• Partner with CRM specialists to integrate email marketing, customer retention strategies, and personalised content. 
• Collaborate with trade teams to develop and implement sales strategies, forecasting, and inventory planning.
• Monitor and adapt to e-commerce trends, ensuring the brand stays ahead in the competitive skincare market.
• Deliver engaging and informative content across the site and within the online communications (emails, etc) on product knowledge, brand story, selling techniques, reviews
• Stay updated on skincare trends, competitors, and beauty innovations and report back on any relevant activations online