Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
Job Summary
Hulu is seeking a dynamic Associate Manager, Ad Operations to join the Hulu Marketing team. As a part of the Ad Operations team, you will be responsible for supporting campaigns end-to-end, trafficking tags, distributing audiences, implementing pixels and maintaining proper reporting/measurement across paid and owned campaigns. This role supports numerous high profile campaigns and requires extraordinary technical and organizational skills. If you have a passion for streaming entertainment and meet the qualifications below, this role might be the perfect fit.
Primary Responsibilities
Document all incoming and outgoing campaigns, audiences, and pixel requests
Implement end-to-end campaign tracking, tagging, and trafficking to ensure proper measurement of key media performance indicators
Manage Hulu’s tag library and pixel implementation
Enhance Hulu’s attribution models to optimize cross-channel measurement across digital, CTV, and linear marketing efforts
Work with internal and external partners to build and distribute first-party data and target niche audiences
Troubleshoot and work with ad hoc support teams to resolve implementation issues
Ensure all marketing solutions comply with data privacy laws
Basic Qualifications
Minimum of 4 years of relevant work experience in Ad Operations
Knowledge of marketing platforms such as Tealium, Google Tag Manager, AppsFlyer, Kochava, Adobe Analytics, Google Analytics, LiveRamp
Experience working across Google tech stack (CM360, DCM, DV360)
Experience working in DSPs such as TTD or Adelphic
Experience working in social platforms such as Meta, Snap, TikTok, YouTube
Experience with JS, HTML
Strong understanding of GDPR, CCPA and their impact on media buying
An understanding of acquisition strategy, media metrics and direct-to-consumer and/or subscription-based businesses
Experience working with data visualization tools (i.e. Tableau, Looker)
Strong communication and presentation skills
Ability to prioritize and juggle multiple projects in a dynamic environment
Flexibility, proactiveness and collaborative team player mentality
Preferred Qualifications
Entertainment industry experience
Media agency experience
Required Education
BA or BS degree or equivalent professional experience
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